Concept #1 – Cookies
I always thought cookies were something you ate for a snack
or desert, but this week taught me otherwise.
A cookie is a small piece of data sent from a website that is stored in
a user’s web browser. Every time you
visit a website, the browser sends data to the website regarding previous
activity on that specific website. Cookies
are used as session management to maintain relevant data during a set period,
for personalization, and tracking. I
decided to do a bit more research about cookies and discovered there is a
cookie called a zombie cookie; of course, I had to read about this. These cookies are able to recreate themselves
even after a user deletes them, the name makes sense. You can read more about zombie cookies on
Techopedia. How do you feel about zombie cookies
recreating after you delete them?
Concept #2 – Google Display Network
The Google Display Network is a collection of partner
networks that show AdWords ads. This
display network reaches 83% of internet users all over. By utilizing this, you can reach new
customers, select where your ads appear, and engage users with appealing ad
formats. Text ads (which will be
utilized in the GOMC), image ads, rich media ads, and video ads can all be exploited
in the display network to Google's trusted partners. When Sarah from Luna Metrics came, I remember
her advising only to select the Google Display Network, because of the
uncertainty of the others. Are there any
other competitors that are reducing Google’s market share when it comes to
their display network, or are they continually expanding?
Skillset – Google Analytics
A crucial skillset gained throughout this session is utilizing
Google Analytics. Not only will my group
for Global Marketing be using Google Analytics for the GOMC, but I informed one
of my business associates about Google Analytics, and it blew his mind! He has since turned it on, and I am looking
forward to reviewing the results with him.
This tool can be used to track just about anything you would want to
know about users on your website. I can’t
wait to get my hands dirty with Google Analytics.
Conclusion
Throughout this week, I learned a variety of topics. The Ghose reading was difficult for me; it
had an enormous focus on equations.
These equations were confusing, so I tried to focus on the point they
were trying to illustrate in the equations.
Focusing on this helped me to understand some of the equations, even
though they were way over my head.
Jeff,
ReplyDeleteI found the Ghose reading to be difficult to read and the equations were difficult for me to understand as well. It seemed as if the article kept repeating itself, which made it even more difficult to understand. I tried to go back to get a better understanding of the equations, but still could not figure out what I was doing. I found that Google Analytics definitely benefited me as well, but unfortunately our client does not control their website. Great post!
I like how you described cookies. Before IT-based classes, I just thought they were a desert too! I went to Techopedia to check out zombie cookies. I'm sure marketers love them but it's a little bit scary as a consumer that these cookies never go away and your activity can continuously be tracked.
ReplyDeleteI think I prefer really cookies - much yummier than zombie cookies!
DeleteHi Jeff I'm glad you like Analytics because we're learning more about it!!!!
ReplyDeleteThe equations are indeed confusing (for me as well) but the idea is to understand the major findings as opposed to the nuanced details